Selling your business or finding the right investor is a complex and time-consuming process, which in many cases, gets on the nerves of interested business owners to explore the exit from the company. Consulting with a Business Broker specialized in selling business shortens the selling time and brings material benefits.

A Business Broker can help in this way with advice on how to sell your business

• setting the price for the business is a real challenge for sellers, and a Business Broker connected to the market pulse, with experience and a network of business contacts can provide a valuable indication in this regard;
• conducting a thorough analysis of the business, to know what adds value to the business and what could be the selling issues, from the perspective of the buyer – investor;
• maintaining the confidentiality of the intention to sell the business and represent you before disclosing the details of the business and the owners, to those who are interested;
• making important decisions during discussions with potential buyers;
• promoting the selling in relevant business environments, taking over the requests from the interested parties and checking the veracity of the interest for the acquisition (qualification/ sorting the buyers and eliminating those who only ask out of curiosity or worse – the competitors who try to gather information in their own interest.

You should interview several business brokers, in order to choose the one which is the most qualified and has the necessary experience for your needs.

1. Check the broker’s credentials, experience and client recommendations

To determine if he or she will be able to devote the time needed to your business, ask how many businesses he or she has sold in the past year and how many businesses he or she currently lists. Ideally, the broker you choose will have experience in business sales in your field, the knowledge and contacts needed to promote your business. In addition, the broker should have good relations with professionals in the field, accountants, lawyers and bank representatives.

2. Find a business broker that prioritizes your interests and listens to your needs

The more comfortable you feel with a broker, the easier it will be to communicate with them. You want a partner you can trust and with whom you can establish a good collaboration relationship. This will make the sales process easy and hassle-free. A good business broker will start by analyzing the strengths and weaknesses of the business, your motives and goals in the sales process, and then create a marketing strategy that suits your business.

3. Find a broker who has a well-developed sales strategy and a privacy plan

Ask the broker how he/ she plans to promote your business and how he/ she will find and select potential buyers. A good broker should be able to explain your strategy, advertising budget and the ways to keep it confidential. You will also want the broker to have a good strategy for selecting buyers, to save you time and maintain your privacy, making sure that you discuss sensitive business details with as few people as possible.